Tagged color marketing group

Why do Americans Have a Fascination with White Ceilings?

Painting your ceiling white is not necessary or even always a good idea. White paint will not always make your room look larger, cleaner and more fashionable. Sometimes it will, but sometimes it's a big mistake. Mostly, people paint their ceilings white because they don't know what else to do. I'm not exactly sure when white ceilings became the fashion, though I suspect the country's fascination with white paint began in 1893 at the Chicago World's Fair. The famed White City made of white stucco and brightly lit with the new-fangled street lights must have been an entrancing alternative to the dark countryside and dimly lit city streets filled with dark tenement buildings.

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Forecasting Color Trends – How Colors Come and Go

Have you ever wondered why when fashions change with the season you see a lot of the same colors at a clothing store or home decor store and those same colors seem to be everywhere? If you think it's because those colors are suddenly "in-style" by some magical arrangement of molecules, think again. The group think behind the styles in colors comes from, you guessed it -- a group!

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Beware of Matchy Matchy Colors

Have you seen the TV ads of homeowners bringing their lamps and teddy bears (or whatever) to the paint counter of a big box retailer? They look so relieved when the friendly paint store employee informs them that, "Yes, we can match this color!" They may be relieved at the paint counter, but that doesn't always mean they're going to love the paint color on the walls of their home. Matching paint colors to fabric and favorite object colors isn't a fail-safe way to choose colors. Though looking for paint colors that exactly match a favorite object may seem like the best solution to finding the proper hue, the wall color may not look as good as you imagined when the paint is on the walls in the three dimensional space of your home.

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