Tagged color perceptions

Nespresso boxes pair color with flavor

Inspired Sensational Color Can Be Yours!

Nespresso boxes pair color with flavor
Discovering and exploring inspiring color choices can entice us to try a new flavor. The Nespresso company has made an art form out of color choice as it affects product packaging and display placement. (And I love the coffee!)
photo: ©Cristina Acosta

Pick a color, any color, and you’ll be surprised. Because if you follow your color bliss and choose colors that attract and inspire you, the right color is closer than you think. Start randomly choosing colors that attract you and after you’ve made 50 to 100 selections, there will be a pattern to your color choices. Guaranteed. I see it with every client.

And no matter how forward-thinking or retro-minded we may be, we are still in the present moment. Which is why we need to repaint, remodel, re-brand, etc. Time is marching on and change is inevitable. Colors go in and out of fashion because pushing the changes of fashion is the flow of time and perception.

That said, can a color choice be out of context for a particular project or a particular room? Absolutely, if that project or room already has a defined color scheme. Choosing colors that integrate into an existing color plan has a different set of parameters than creating a completely new color plan.

If you want to know what you really think and feel about color, pay attention to what inspires you and look for patterns as your choices add up. Inspired, sensational color can be yours!

Choosing Colors Can be Like Chasing a Rainbow

Color communicates. Any color expert, designer or artist will agree with that statement. But ask those creative types what exactly a color is communicating and the answers you get may have surprisingly little in common. Here's why: Color is a language that continually evolves with the cultures that contribute the shades and tones of meaning each of us sees. And, each individual brings their personal biases and perceptions to the mix, further complicating things. Consequently, the meaning of a color is a moving target.

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Modern Metallics Meld Traditional Surfaces with Contemporary Design

Mixing metallics into your home design can give a small space a stylish vibe. Put the metallic accents on existing cabinetry and your small space can remain clear and uncluttered - both practically and visually. And when those metallics come in a coppery pink tone, the result is gorgeous! Metallic finishes can play up modern architecture like this master bath at the same time they link traditional materials like marble with the contemporary shapes of the home design.
The perfect wall paint color brings together the variety of surfaces with a unified color. With that in mind, choosing the color that works with every color in the bathroom is very important. Helping my clients choose the best color for the room meant first determining a few basic concepts.

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When the Color Yellow isn’t Sunny

One of the unexpected changes that can happen to the aging eye includes the color yellow. For some people the lens of the eye becomes increasingly dense and more yellow with age. With that change, contrast sensitivity declines and dark colors can be difficult to distinguish from each other.
The yellowing effect may not be affecting you personally, but if you are a retailer or manufacturer selling products, how your products are being perceived by the older customer with this condition affects your sales.

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Feeling a Color or Tasting a Sound isn’t Crazy, it’s Synesthesia

Have you every noticed that a color can feel heavy (even if it's a light color)? Or tight, or smooth, or have a flavor? If the colors you see register as tastes, sounds or physical sensations, then you might have synesthesia. When I walk through a client's home, the colors, shapes and textures speak to me kinesthetically as well as visually. And sometimes I get the sensation of a taste or sound, depending upon how the colors in the room interact. I never gave much thought to this ability until I read Ramachandran and Hubbard's work. Then a way of experiencing the world that I had considered a personal idiosyncrasy was suddenly something with a name that I now know is experienced by others.

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Seeing Color Through the Eyes of Neuroscience

Visualize "fire engine red" and the color red rushes to mind with or without a vision of the wheels. Seeing color is such a natural condition that we often don't question why we see colors and we presume that everybody sees the same colors. Though most of us do see the same colors, some people can't.

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Color Captures Attention. Think Before Painting Garage Door Trim

Put a red tomato on a white sand beach and your eye will instantly focus on the tomato. The color difference (even if you know nothing about tomatoes) will be enough to capture your attention. Not only does this visual attribute help you find a snack or your socks, it's an important concept to keep in mind when you're painting your house.

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