Tagged sustainable change

Getting Into Your Client’s Head – An article for Design Industry Professionals

Though we may have a good idea of what we like, getting into the heads of our clients and guiding them to know what they like is a bigger challenge. We are not privy to the experiences they have, and even if we were, the tendency within ourselves to relate to the client through our own story influences our perceptions. The way any of us respond to a color is the result of our experience, good or bad. Everything we see, hear, feel, smell and touch informs our color perceptions.

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